The ghd platinum+ is the ultimate smart hair straightener that predicts your hair’s needs. Featuring ultra-zone™ predictive technology guaranteed to deliver consistent, professional results. Superior ceramic technology and advanced sensors read your hair type and styling speed and adjusts the power to maintain the perfect styling temperature at 185ºC Benefits: Enjoy visibly healthier hair in one stroke, with ultra-zone™ technology that predicts your hair's needs ensuring the perfect temperature at all times. The perfect amount of heat your hair needs is monitored 250 times per second by the infinity sensors in the plates of the styler. For 70% stronger hair* and 2X more colour protection*, the optimum temperature of 185ºC guarantees ultimate results. Effortless styling and 75% more shine** with the advanced floating plates and ultra gloss coating. The ghd platinum+ is more than just a straightener with its unique design and wishbone hinge enabling versatile and snag-free styling. Additional features & Safety: automatic sleep mode after 30 minutes of non-use; heat resistant protective plate guard. Increased Convenience: 2.7m swivel cord; universal voltage. Use the ghd platinum+ with bodyguard heat protect spray for hair that looks and feels healthier. Key features: Ultra gloss coated plates. Professional hair straightener in black. 20 second heat up time. 2.7m swivel cord. Universal voltage. Wishbone hinge. 3 year ghd manufacturer’s consumer guarantee. *reduced breakage and 2 x more colour protection vs. a styler working at 230ºC "**vs. naturally dried hair